There is an excessive amount of traffic coming from your Region.

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One Real Way To Solve Business Financing Challenges – Asset Backed Lending

Something that works. We all want that. And in the new business financing reality of 2010 and 2011 asset backed lending might be your new choice for Canadian business financing.Asset based line of credit facilities are becoming more popular everyday. It is simply a newer method of lending to Canadian business with a total focus on assets. ‘Assets’. That’s the key word. So which assets are they? ask clients. Typically these include inventory, receivables machinery and equipment in your fixed assets part of the balance sheet, and in some cases real estate. In some very unique cases IP, or intellectual property, a la patents, etc can be financed.Another new common category is tax credits, such as SR ED (SR&ED) tax credits. Tax credits are in effect receivables, money owing to you from the government that is in the form of a non repayable type grant. So monetizing that asset as soon as you can allows you to employ cash more efficiently in your business.Our clients typically imagine inventory and receivables as being the only items they could margin for liquidity with their bank. The reality is that even inventory financing is becoming more difficult in the chartered bank environment, certainly for start up, smaller, and medium sized firms. That therefore is the main difference in an asset backed lending and working capital facility; in its simplest form it’s simply the margining of all those other assets to capture maximum liquidity.So who is actually using these types of cash flow facilities, and why are they a very solid alternative to what is termed ‘ traditional’ bank financing. (We’re not so sure these days that ‘ traditional’ bank financing is as available as it used to be – what do you think?!)The truth is that this type of Canadian business financing is an alternative to bank financing, its real, its available, and allows you to not having to consider more unpalatable options such as raising new equity and diluting your ownership.We are all for secured bank lending… if you firm can qualify for all the lending it needs. But if you have had financial challenges then consider asset backed lending as a solid option. What are some of those ‘ challenges’ we speak of that might not allow you get Canadian chartered bank financing… its issues such as a temporary loss, a turnaround, new ownership, balance sheet ratios and covenants that might not work for the bank, etc.Asset based finance does not really care about all those issues – yes they are discussed, but it always comes back to ‘ the assets ‘ – and if you have them you can margin them on a daily basis for working capital and cash flow.So whats the catch. While we feel the advantages of asset based lines of credit far outweigh the alternatives, the reality is that 95% of the time this type of financing is more expensive. It also requires more reporting on an ongoing basis, although most business owners we talk to will gladly pay more finance charges and are OK with reporting if they in fact have all the cash flow they need to grow and profit in today’s competitive environment. You can also expect a bit more due diligence on your overall asset quality when you set up the facility.There is always a bottom line in business, and in our case today it’s that an asset backed line of credit facility is a new and emerging working capital financing that provides your firm with all the liquidity to grow. Speak to a credible, experienced and trusted Canadian business financing advisor to determine if this type of working capital and credit facility benefits your firm.

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Perry Marshall Marketing – 10 Reasons You May Need His Google AdWords Marketing Services

A few years ago Perry Marshall and his partner Brayon Todd released his first Google AdWords study guide titled “Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes”. To date this book has become one of the best selling book on Amazon. The main lesson of this book is teaching people how to use Google Advertising Network and profit from it.Many AdWords marketing experts, at the time, told him that he was crazy to give away all the secrets he learned using Google. But he considered the publication an honor. Thousands of business owners, marketers, high tech advertisers and lead generation experts benefited greatly from this book. It is still one of the best book ever released about Google AdWords. From this, Perry Marshall Marketing was born.Currently, his book has been updated. It is now called The Definitive Guide To Google AdWords. Once again, Perry Marshall has delivered a winner. Google has changed since the released the first book. Along with those changes comes new rules and regulation for advertising on the their network. Perry Marshall is always current when it comes to Google AdWords.Mr Marshall’s now sells is guide from his own site along with many other product on marketing. These books can be downloaded to any computer at anytime day or night. Or, they can shipped to your home via air mail or ground delivery.Now here are the 10 reasons Perry Marshall Marketing will benefit you and your business:1. You are currently a business owner who is thinking about advertising his/ her services or product on Google.
2. You are currently adverting on Google and your business is losing advertising dollars daily.
3. You’ve hired a private advertising agency who calls them self, AdWords experts, but slowly this deal is going bad.
4. You are not making a profit just barely breaking even. It’s more like a losing streak than a winning one.
5. You have had some success with AdWords but now the visitors that comes to your website don’t buy anything.
6. You get visitors to your website but you struggle in turning them into customers.
7. You would like to learn how to generate leads for your business.
8. You’ve heard of Google AdWords and you want to learn more from an expert.
9. You are an high tech advertiser who want to diversify the way you generate leads.
10. You are the owner of a small home business or you are the head of the advertising departing.Which ever bracket you fit into, Perry Marshall marketing has a solution for your business.

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